Case Studies

Land Rover – New Discovery Sport

Jaguar Land Rover is a company that brings together two much loved, highly prestigious British car brands. After Tata Motors acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company and its success has flourished, with memorable vehicles and innovative technologies that add to a long-lasting legacy.

Campaign Objective:

• Drive purchase intent and brand recall for Land Rover in the MENA region Introduce the all new land rover Discovery Sport explorer along with its sophisticated features to the local market.